When the University of Maryland football team showed up wearing their unmitigated monstrosity of a uniform last night, LeBron tweeted his displeasure. Of course, LeBron is on the payroll at Nike and Brandon is the cornerstone of UnderArmour’s basketball marketing campaign, so they were destined not to see eye-to-eye on this one.
Jennings also took a pair of stabs at Nike’s Kobe Bryant over the past couple weeks, so the whole affair has something of a “Little Under Armour Squirrel pokes at Big Nike Bear with a stick” feel to it. The question now is, will any of these Nike guys stoop to the level of responding?
K L Chouinard is co-editor of We’re Bucked. Follow him on Twitter here.
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