Under Armour released a new TV spot from its “Are You From HERE?” ad campaign last night. The two minute clip featured Brandon Jennings and his hometown of Compton. The backing track is “A Little Piece” by the Jezabels. The whole production is well-done and poetic, so it deserves better than any ham-fisted intro I could give it.
I’m from a place that says a thousand things in two syllables.
It is iconic.
Known and respected, proud, defiant.
I’m from a place that won’t let you go anywhere until you prove what you’re really made of.
Being from here holds a certain weight. It means something.
It means that no matter how thick the wall, I already have the tools needed to tear it down.
No matter how hard the struggle, I already endured worse.
And no matter what the critics say, I already have the skin thick enough to shake it off.
Being from Compton means I will survive through the night.
I’m from a place where the streets are filled with chance and choice.
And you’re always one wrong move from losing it all.
A place that will push the limits in your soul and uncover the fight in your heart
I’m from a place where greatness is born through fearless vision and unconditional devotion.
Where excellence is attained through heated competition and unrelenting sacrifice.
So no matter where I go, I always stay grounded in a state of here.
Are you from HERE?