NBA Trademarks '3 Goggles', New Knicks Logo on the Horizon?

Anil V. George, a trademark correspondent at NBA Properties, Inc., has filed a number of trademarks over the past few months, including those for the this summer’s rebranding of the Wizards.  Here are a few other nuggets worthy of note among his filings:

1) NBA Trademarks ‘3 Goggles’

How many fans hawk their homemade ‘3 Goggles’ t-shirts outside the Rose Garden?  Is it THAT big a deal? Paul Allen must have decided that he needed a cut of that action. (Perhaps your merchandise purchases will help fund platinum fixtures in the 19th bathroom of his next yacht.)  The phrase, and the accompanying logo below, are now property of Trail Blazers, Inc.







Now if you wouldn’t mind ceasing and desisting on your newly illegal t-shirt sales…

2) New Knicks Logo in the Works?

In addition to filing for applications on current Knicks logos (such as Logo 1, Logo 2, and Logo 3), Mr. George procured a trademark for the blocky-letter ball logo shown below.  The application was filed on behalf of Madison Square Garden, L.P., on April 21st. Outside of the trademark application itself, I couldn’t find any trace of this logo anywhere.






Is this logo part of a minor redesign?

3) Jerry West star logo?





Mr. George filed this application on August 10th.  I have to say that I’m not a big fan of the blue wrapping around to eye level on the right-hand side.  And Jerry, you should sue to get royalties every time this sucker is used.

4) Kings Lock Down ‘Rochester Royals’

On November 7th, Mr. George filed an application for a ‘Rochester Royals’ trademark on behalf of the Sacramento Kings Limited Partnership.  Now the Kings played a handful of games in the Royals throwback uniforms last year, but perhaps that trademark becomes a bit more important if you plan to move the team to Anaheim and rebrand them as the Royals?

5) Bobcats Renew Crown Logo

My local high school employs a blatant ripoff of the Bobcats logo.  In fact, with a student population of eleventeen thousand, the school may be a larger market than Charlotte. (I get lost every time I’m stuck in this monstrosity.)

On August 26, Mr. George filed a trademark for the Bobcats stylized crown logo.  Good luck stealing a logo with a ‘C’ in it, Battlefield High School.

6) Brooklyn Nets

On October 7th, Mr. George filed trademarks for the name ‘Brooklyn Nets’.  The application, of course, is of no surprise to anyone).  I was caught off guard, though, by the timing.  The Nets unveiled their new brand on September 26th, over a week before the trademark was filed.  (Maybe it was in the pipeline; I have no idea how trademark law operates.)

7) Milwaukee Bucks

Nothing new appears to be in the works for the Bucks.  Darn.

On a side note:  Happy shared birthday to Larry Sanders (23) and Jim Paschke, who did the play-by-play for the WIAA State Football Championships over the weekend.

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Tags: 3 Goggles Anaheim Royals Brooklyn Nets Charlotte Bobcats Jerry West NBA Logos New Logos New York Knicks Sacramento Kings Three Goggles

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