Below is a list of the number of Twitter followers for each NBA team, submitted without (much) commentary. The Bucks have 59,720 followers, ahead of only the Bobcats (56,416). For every follower of the Bucks, the Los Angeles Lakers have over 40.
Data taken from Twitter.com, May 14, 2012.
At first glance, how much does it matter to be popular on one social media website? (And, to be clear, this is not a critique of the Bucks Twitter feed or the person(s) running it; the Bucks staff won the Brian McIntyre Award for PR excellence today from the PBWA)
On the other hand, though, low popularity on Twitter is emblematic of a larger problem.
If we were to plot the likelihood of each NBA franchise attracting the next big free agent, would the chart look any different? If we were to plot the number of national television appearances on ABC in 2012-13, would it change at all? Heck, if anything, changing to these variables would necessitate even smaller bars.
Like it or not, the NBA has nurtured a system that promotes haves and have-nots. Upward mobility takes a stunning combination of luck and skill.