For the past month, an intellectual property attorney affiliated with the NBA has filed for multiple new trademarks, including one for the Milwaukee Bucks (left). In total, applications were filed for a total of 15 NBA teams.
Each of the trademarks is for a letter or for a sequence of three or less letters. The designs all essentially derive straight from their primary logos, so there isn’t much that’s new. On the other hand, if we look at a design like San Antonio’s (left), we have a scheme that clearly uses the font of the main Spurs logo, one that was already trademarked, so this new action seems to be protecting an original usage of such letters. Furthermore, the letters overlap — masking part of the fonts and adding an element of design. These trademark applications seem to indicate an action that goes beyond an attempt to protect the fonts of the original team logos.
While some cities protected the first letter from their city name (Los Angeles, Houston, Denver, Chicago, Orlando), still other teams elected to trademark the first letter of their team name (Celtics, Jazz, Timberwolves, Raptors). The Memphis Grizzlies (right) were the one franchise to use both in their trademark application (and on a side note, I love this design).
For what it’s worth, the trademark for the Nets new “B” logo (see table below) was filed somewhat ironically on behalf of New Jersey Basketball, LLC.
The full list of logos is shown below.
Topics: Atlanta Hawks, Boston Celtics, Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Denver Nuggets, Houston Rockets, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, NBA, Oklahoma City Thunder, Orlando Magic, San Antonio Spurs, Toronto Raptors, Trademarks, Utah Jazz