According to a report Monday by John Lombardo of Sports Business Journal, the Bucks are considering placing the names of some season ticket holders on the BMO Harris Bradley Center floor.
The plan is still in its developmental stages but aims to put names of loyalty club members near the half-court line. Pending league approval, the plan could be in place by the beginning of the 2013-14 season.
Per the Sports Business Jounrnal:
“Many details of the idea, beyond the location of the names, are still being discussed. For example, which season-ticket holders would be eligible for the perk must be determined — whether it would be for existing or only new season-ticket holders, or if a fan would need to be in a certain tier of the teams’ memberships groups. A decision also must be made on whether the names would appear on the floor in a decal form or if they would be painted onto the floor panels.“
The Cleveland Cavaliers are apparently planning a similar program, however names would appear on the sideline aprons, rather than on the actual court.
While the plan may seem like another step in the direction of commercialization of the NBA, the names would be small enough to remain hidden to television cameras. Members of Milwaukee’s loyalty program – the MVP Loyalty Program – would be able to see their names at select pre-game and special events.
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