Milwaukee’s roster is not the only thing receiving an overhaul this offseason.
The Bucks unveiled a new court design Tuesday night at the Milwaukee Art Museum. Blending the traditional, stoic buck logo with the contemporary baseline font, the design is inspired by artist Robert Indiana, who devised the historic floor at the old MECCA building. It was home to both the Bucks and Marquette University from 1977 until 1988 when the Bradley Center opened.
As seen above, the court features a two-tone, trapezoidal design featuring a pair of “M”s reflected across the half court line. Nearly all the red from the prior design has been eliminated, save for the outlining on the baseline lettering.
The new floor marks yet another change for a franchise looking to branch out and become a more integral part of the Milwaukee community.
The Bucks are looking to become “more about Milwaukee and as much Milwaukee’s team as possible,” senior vice president Theodore Loehrke told the Milwaukee Journal Sentinel.
One player who has embodied that mindset is Larry Sanders. Since signing a four-year, $44 million extension this summer, Sanders has made a point to become the “face of the franchise,” making several public appearances and using social media to support the team that drafted him in 2010. Sanders, as well as second-year forward John Henson were present at the event.
“Anytime you get something new … I am a big believer in superstition and luck,” Henson told the Sentinel. “It’s a new kind of era around here.”
While Milwaukee may not be in position to compete for a title just yet, management made several moves this offseason in an effort to rebrand the team after a decade that can only be described as mediocre. Henson and Sanders are among just four Bucks who remain from last year’s roster, and the team will feature an entirely new backcourt.
“That floor is going to be a good trademark, not only for our team but also internationally,” John Steinmiller, executive vice president for the Bucks, told the Sentinel. “It will be…’That’s Milwaukee, that’s where the Milwaukee team plays.’”
In another effort to integrate hometown fans, one corner of the court will be dedicated to showcasing local art at each home game, something Sanders, an artist himself, would like to be involved in.
Along with the new paint scheme, the floor will feature state-of-the-art shock absorption aimed at preventing injuries and fatigue.
The team also announced it will proceed with its previously rumored plans to place the names of “MVP season ticket holders” on the court itself. The names will run along the midcourt line, and season ticket holders will be able to view the names following the season opener on November 2.
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