It’s hard not to smile in even having a discussion about big name players and Milwaukee, as the team has never been a “destination”. That’s no secret.
One of the biggest challenges facing both ownership and the front office, not just to attract others to play for the Bucks but also to encourage those who are already in Milwaukee to want to stay, has been to change the perception.
Step by step, that’s now happening.
The rebrand was the facelift the team needed to put the wider public on notice of an exciting new time ahead for a franchise who had spent much of recent NBA history lost in the background.
The construction of a shiny, new, state of the art arena and practice facility, sends a signal of intent. The Bucks in their current iteration are going to be innovative. They should be closer to the front of the queue than they have arguably ever been before.
Having started with the appointment of Jason Kidd as head coach, there’s been what seems like a conscious effort to bring more name recognition to the franchise, and to establish Milwaukee and the Bucks as the place to be.
That’s the reason someone like Rod Thorn comes in as a special consultant. It’s also why you take a meeting with Dwyane Wade even if it seems unlikely the circumstances will align for him to sign.
It’s not a fast process, but the Bucks and their ownership have done a great job of restoring some relevance to the franchise’s name, and in a relatively short space of time too.
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