Milwaukee Bucks Daily: Bucks launch “Built to Stay” campaign
By Adam McGee
The latest Milwaukee Bucks Daily is here as the Bucks pivot to a new slogan and strategy to reflect their evolving status in the NBA.
In today’s edition of Milwaukee Bucks Daily, we learn about the Bucks’ new promotional slogan and campaign, the three-point focus at training camp, and much more.
Slogans have been a frequent source of discussion around the Bucks in recent years, particularly as “Own the Future” started to bristle against the team’s lack of significant progress on the court. With a shift to “Built to Stay”, the Bucks now have a slogan that at least represents the team’s shiny new arena and secure standing as a franchise on a distinct upward trajectory.
To get the latest coverage, analysis and offseason developments that relate to the Bucks, the Wisconsin Herd and Bucks Gaming, keep checking in with us here at Behind the Buck Pass as we’ll help you to stay on top of all of that every single day.
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Back to the present, let’s look at today’s Bucks stories.
Best of Behind The Buck Pass From 9/26/18
Milwaukee Bucks: Don’t expect a focus on offensive rebounding (read here): I wrote about the likelihood that the Bucks’ approach to offensive rebounding and transition defense won’t change in the year ahead, as Milwaukee’s recent approach in those areas meshes with Mike Budenholzer’s philosophy.
Milwaukee Bucks: Can Jaylen Morris iron out shooting issues? (read here): Jordan Treske took a closer look at Jaylen Morris’ shooting struggles and the likelihood of him being able to improve in that area over the course of the season.
Best of Bucks Around The Internet From 9/26/18
The Milwaukee Bucks want to rally city around the team after record-breaking ticket sales (read here): From earlier this week, Katie Richards of AdWeek wrote about the Bucks’ “Built to Stay” campaign, slogan and strategy, as the team moves on from “Own the Future” to an approach more in line with their evolving status and state-of-the-art new arena.
Mike Budenholzer has the Bucks — all of them — shooting three-pointers (read here): Matt Velazquez of the Milwaukee Journal Sentinel wrote about the emphasis on shooting three-pointers, which extended all the way to John Henson, that was evident at day two of training camp.
Khris Middleton visits hometown of Charleston (watch here): The Players’ Tribune shared a video of Khris Middleton returning to his hometown in South Carolina to visit family, host his basketball camp, and more.
That’s it for today’s roundup, but we’ll be back to do it all again tomorrow.